Name: Navigating Cannabis Advertising: Strategies and Compliance
Uploaded: 2025-03-04
Description: Navigating Cannabis Advertising: Strategies and Compliance

Navigating Cannabis Advertising: Strategies and Compliance

Introduction

Introduction of Aaron and Breeze

Advertising Principles and Strategies

Advertising Compliance and Innovation

Meta's CBD and Hemp Advertising Policies

Examples of Compliant Advertising

Navigating Advertising Challenges

Q&A Session

Conclusion and Final Thoughts

Advertising Strategies and Performance Metrics

The video discusses advertising strategies for cannabis products, particularly CBD and THC, highlighting the importance of compliance with advertising policies, innovative marketing techniques, and customer acquisition costs. It emphasizes the need for effective customer service and subscription models to drive revenue while addressing challenges in shipping and product quality.